Speaking at Metrics Marketing Bootcamp

I'm excited to be a part of Metrics Marketing Bootcamp, a three-evening event in Boulder February 7-9th. Marketing can be measured like never before. But what do you measure, how do you measure it, and what are your targets? Come to the Bootcamp and find out! I'm going to be talking about the lifetime value of a customer, how to calculate it, and how it affects your cost per acquisition. See you there!