About

I'm Casey Schorr. I spent most of my adult life building Printfection, a bootstrapped software company for managing corporate swag.

I started it in my early twenties. For the next 17 years, the company gave my days a clear shape: what to build, who to hire, how to keep the business healthy. We sold it at the end of 2021, when I was 37.

After the sale, the calendar opened up. I had money to manage, two young kids, and no business setting the agenda every morning.

I was grateful. I also found parts of it surprisingly hard. The exit did not feel like the clean, lasting high I had imagined. Some days I felt like I had created all this space in my life, only to find that ordinary life was still ordinary life: hard, messy, and unresolved.

The questions were more personal now: how much is enough, how much can I safely spend, what should I do with my time, and how do I choose the next thing on purpose instead of recreating the old default?

I did not want to drift. And with the money decisions especially, I did not want to outsource the understanding and just hope the plan worked. So I started doing what I had always done: learning the pieces, testing ideas, and trying to make choices I could stand behind.

This site is where I'm working through that in public. The first place I started was the portfolio.

Why the portfolio came first

The portfolio came first because it sat underneath everything else: how much I could safely spend, how flexible life really was, and whether the exit could support the life I wanted.

In the post-exit world, it is easy to keep investing through the same narrow lens that created the exit: angel deals, venture funds, advising, buying into adjacent businesses, or whatever sounds like the next smart money move. I understood the pull. Focused expertise can be powerful. But I did not want the financial foundation for my family's freedom to depend on me staying plugged into one market, one network, or the next opportunity that felt close to what I already knew.

What I wanted was less exciting and more useful: a portfolio that could hold up across different economic conditions without requiring me to keep guessing what kind of economy was coming next. I did not want to rebuild the plan every time the macro picture, market story, or startup cycle changed.

That led me to risk parity. The basic idea is to build around different economic environments instead of individual bets, so the portfolio is not relying on one source of return to carry the whole plan.

Risk parity has a real institutional history, but it has mostly lived in portfolios built for pensions, endowments, and large funds. I could not find a practical version for the situation I was actually in: post-exit capital that had to support a family for decades, not institutional money, but not a normal retirement account either. If I wanted that kind of system, I had to adapt the idea carefully and understand the tradeoffs myself, because it was becoming the financial foundation under our life.

What I'm writing

For now, most notes start with the portfolio: why the standard playbook did not quite fit, what risk parity is, how I am adapting it, and what it feels like to live with real money in the system.

These are notes from the middle of the work, not a finished theory. I am writing while the questions are still close enough to remember why they mattered.

Other notes may show up when they come from the same question: how to use the freedom the exit created. That might mean building with AI, changing how I work, or making family and place more central. But the first thread is post-exit money.

Who this is for

This is for founders and independent investors thinking seriously about risk, especially people who have built something, sold something, or are trying to make capital support a life with more freedom.

You do not need to know what risk parity is yet. You just need to care about building a financial foundation that does not depend on one bet, one forecast, or someone else's black box.

What this is not

This is not stock picking, market commentary, portfolio reviews, or personal financial advice.

I am not telling you what to buy. I am documenting what I am learning while building this for my own capital, with enough detail that other serious DIY investors can follow the thinking.

If that sounds useful, you can get the notes by email as I work through it.